Name: Advertising and Integrated Brand Promotion (Mindtap Course List) (en Inglés)
Price: 103850.00 CLP
Availability: InStock
Author: Chris Allen
ISBN: 9781337110211

Formato

Libro Físico

Editorial

Cengage Learning Custom Publishing

Autor

Chris Allen

Categoría

Libros de Textos

Año

2018

Idioma

Inglés

N° páginas

448

Encuadernación

Tapa Blanda

ISBN13

9781337110211

N° edición

Advertising and Integrated Brand Promotion (Mindtap Course List) (en Inglés)

Chris Allen (Autor) · Cengage Learning Custom Publishing · Tapa Blanda

Libro Físico

$ 103.850

$ 188.820

Ahorras: $ 84.970

45% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Advertising and Integrated Brand Promotion (Mindtap Course List) (en Inglés)"

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap (R) provides integrated discussion of video and other medium.