Name: Bottom of the Pyramid Marketing: Making, Shaping and Developing bop Markets (Marketing in Emerging Markets) (en Inglés)
Price: 146690.00 CLP
Availability: InStock
Author: Ramendra Singh
ISBN: 9781787145566

portada Bottom of the Pyramid Marketing: Making, Shaping and Developing bop Markets (Marketing in Emerging Markets) (en Inglés)

Formato

Libro Físico

Editorial

Emerald Publishing Limited

Autor

Ramendra Singh

Año

2018

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Dura

ISBN13

9781787145566

Categorías

Negocios internacionales
Marketing

Bottom of the Pyramid Marketing: Making, Shaping and Developing bop Markets (Marketing in Emerging Markets) (en Inglés)

Ramendra Singh (Autor) · Emerald Publishing Limited · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Bottom of the Pyramid Marketing: Making, Shaping and Developing bop Markets (Marketing in Emerging Markets) (en Inglés)"

Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestle and Cavin Kare, amongst many others, have started to seriously market their products and services to poor consumers. However, as both academic and practitioner focus on BOP evolves, it is clear that marketing practitioners lag behind the research output in this area. Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets is written to provide much needed attention to this new and growing research area. It will fulfill a gap in the market by expanding the current avenues of academic research, as well as providing a key insight into the area which is sure to be the next growth engine for organizations as they begin to think about marketing to poor consumers. Aimed primarily at marketing practitioners and scholars, this book will prove useful to organizations looking for deeper insights on how they can successfully position their products and services to poor consumers, as well as how they can purchase or source products and services from poor producers.