Libro Brand UX De Guimarães Estácio, Thiago

Formato

Libro Físico

Autor

Thiago Guimarães Estácio

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.4 cm

Peso

0.10 kg.

ISBN13

9786206915225

Categorías

Investigación social y estadística

Brand UX

Thiago Guimarães Estácio (Autor) · Our Knowledge Publishing · Tapa Blanda

Sin Stock

Reseña del libro "Brand UX"

The user experience in digital artefacts has been emphasised by professionals in the field and by companies as a factor that adds value to brands, especially in the context of e-commerce. Brands and their attributes, in turn, are determining factors from the outset of this experience. This study sought to verify how this relationship takes place from the point of view of 30 users by analysing the content of semi-structured interviews. The results suggest how some factors influence the user experience in e-commerce and how the relationship between brand and UX is a two-way street and comprehensive. Based on these results, suggestions are given for consideration in e-commerce experience design.