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Broken Sanity: "From core competence to Fluid Core" (en Inglés)
Ritchie Felix
(Autor)
·
Createspace Independent Publishing Platform
· Tapa Blanda
Broken Sanity: "From core competence to Fluid Core" (en Inglés) - Felix, Ritchie
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Origen: Estados Unidos
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Reseña del libro "Broken Sanity: "From core competence to Fluid Core" (en Inglés)"
In the industrial revolution, factories rolled out massive products to meet the demands of the market. Then, people did not crave much for style or consider branding as major factor that enhances the profile of what to be consumed. With batch of great marketer just anything was thrown into the marketplace and was bought by a third party or final consumer. Organizations thrived in great mass and remained in their very market niches without making incursion to explore and expand other businesses attached to their brand. Smart mangers went home with heavy pay check for the capability of the market. Today, the market remain unstable and unpredictable, worse still is that organizations now compete at the global level and no more on the regional or local level. In tomorrow super-industrial market, organizations will stand better chance to dominate their market niche by mass customization of own products and services, and by means of de-massification of its corporate channel.
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