Name: building donor loyalty: the fundraiser ` s guide to increasing lifetime value (en Inglés)
Price: 56190.00 CLP
Availability: InStock
Author: Sargeant, Adrian ; Jay, Elaine
ISBN: 9781118085868

Formato

Libro Físico

Autor

Adrian Sargeant

Elaine Jay

Editorial

Jossey-Bass

Idioma

Inglés

N° páginas

224.00

Encuadernación

Tapa Blanda

Dimensiones

23.5 x 19.1 x 1.2 cm

Peso

0.39 kg.

ISBN

1118085868

ISBN13

9781118085868

Categorías

Autónomos y pequeñas empresas
Organizaciones sin ánimo de lucro

building donor loyalty: the fundraiser ` s guide to increasing lifetime value (en Inglés)

Adrian Sargeant (Autor) · Elaine Jay (Autor) · Jossey-Bass · Tapa Blanda

Libro Físico

$ 56.190

$ 93.650

Ahorras: $ 37.460

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 18 de Julio y el Lunes 29 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "building donor loyalty: the fundraiser ` s guide to increasing lifetime value (en Inglés)"

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.