Libro Complete Design Thinking Guide for Successful Professionals De Daniel, Ling

portada Complete Design Thinking Guide for Successful Professionals

Formato

Libro Físico

Autor

Ling Daniel

Editorial

Emerge Creatives Group Llp

Idioma

Inglés

N° páginas

184

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 1.0 cm

Peso

0.23 kg.

ISBN13

9789810955649

Categorías

Diseño industrial y comercial
Teoría de la decisión
Educación
Estrategias para la toma de deciciones empresariales

Complete Design Thinking Guide for Successful Professionals

Ling Daniel (Autor) · Emerge Creatives Group Llp · Tapa Blanda

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Reseña del libro "Complete Design Thinking Guide for Successful Professionals"

Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: - Understand key characteristics of design thinking - Understand the 5 action phases of design thinking - Empathize, Define, Ideate, Prototype and Test - Empathize- Understand your customers / users - Define- Define clear project / business objectives - Ideate- Explore ideas and solutions - Prototype- Build and visualise ideas - Test- Review and decide best idea This book will help you: - Clarify and solve problems better - Understand your users - Communicate in visuals confidently - Innovate ideas and inspire others - Experiment quickly and at little cost This book is useful for: - Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry - Business and startup owners interested in providing good products and services for their customers - Freelance designers and design students who want to make a difference in the marketplace - Design trainers interested in delivering design thinking workshops - Innovation, creativity and design enthusiasts - Design thinkers