Name: Contemporary Issues in Green and Ethical Marketing (en Inglés)
Price: 66410.00 CLP
Availability: InStock
Author: McEachern, Morven G. ; Carrigan, Marylyn
ISBN: 9781138948280

portada Contemporary Issues in Green and Ethical Marketing (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

McEachern, Morven G. ; Carrigan, Marylyn

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Blanda

Dimensiones

24.4 x 17.5 x 1.8 cm

Peso

0.61 kg.

ISBN13

9781138948280

N° edición

Categorías

Ética empresarial
Investigación de mercado

Contemporary Issues in Green and Ethical Marketing (en Inglés)

Mceachern, Morven G. ; Carrigan, Marylyn (Autor) · Routledge · Tapa Blanda

Libro Físico

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Contemporary Issues in Green and Ethical Marketing (en Inglés)"

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more 'green', ethical and sustainable marketplace.This book was originally published as a special issue of the Journal of Marketing Management.