Name: Cosmetics Marketing: Strategy and Innovation in the Beauty Industry (en Inglés)
Price: 48480.00 CLP
Availability: InStock
Author: Karchin, Lindsay ; Horvath, Delphine
ISBN: 9781350299436

portada Cosmetics Marketing: Strategy and Innovation in the Beauty Industry (en Inglés)

Formato

Libro Físico

Autor

Lindsay Karchin

Delphine Horvath

Editorial

Bloomsbury Visual Arts

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Blanda

Dimensiones

27.1 x 21.3 x 1.3 cm

Peso

0.89 kg.

ISBN13

9781350299436

Categorías

Sistemas económicos
Marketing
Industria textil
Moda y belleza

Cosmetics Marketing: Strategy and Innovation in the Beauty Industry (en Inglés)

Lindsay Karchin (Autor) · Delphine Horvath (Autor) · Bloomsbury Visual Arts · Tapa Blanda

Libro Nuevo

$ 48.480

$ 80.800

Ahorras: $ 32.320

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 11 de Julio y el Lunes 22 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Cosmetics Marketing: Strategy and Innovation in the Beauty Industry (en Inglés)"

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.