Name: Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value (en Inglés)
Price: 77100.00 CLP
Availability: InStock
Author: Jeroen Geelhoed; Salem Samhoud; Nur Hamurcu
ISBN: 9780749471170

portada Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Jeroen Geelhoed; Salem Samhoud; Nur Hamurcu

Año

2014

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Blanda

ISBN13

9780749471170

N° edición

Categorías

Técnicas de gestión empresarial

Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value (en Inglés)

Jeroen Geelhoed; Salem Samhoud; Nur Hamurcu (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value (en Inglés)"

Evidence clearly shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today’s economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization. Creating Lasting Value illustrates how to achieve lasting results by channeling efforts into three key areas. Using a wide array of international cast study material from Aravind to Zappos, it demonstrates how to:-lead the value: mobilize energy, take ownership and set direction-manage the value: make it happen and improve-market the value: inspire others by showing and sharing and by living your brandThe successful organizations of the future will be those that can put these principles into practice: this books shows how.