Name: Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO (en Inglés)
Price: 42400.00 CLP
Availability: InStock
Author: Zahay, Debra
ISBN: 9781637423349

portada Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO (en Inglés)

Formato

Libro Físico

Autor

Debra Zahay

Editorial

Business Expert Press

Idioma

Inglés

N° páginas

190

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 1.3 cm

Peso

0.43 kg.

ISBN13

9781637423349

Categorías

Gestión de proyectos de investigación y desarrollo
Mercado online
Investigación de mercado

Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO (en Inglés)

Debra Zahay (Autor) · Business Expert Press · Tapa Dura

Libro Físico

$ 42.400

$ 58.890

Ahorras: $ 16.490

28% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 18 de Julio y el Jueves 25 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO (en Inglés)"

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation.Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology.