Name: Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice (en Inglés)
Price: 81740.00 CLP
Availability: InStock
Author: Frank, Lauren B. ; Falzone, Paul
ISBN: 9783030636166

portada Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Frank, Lauren B. ; Falzone, Paul

Idioma

Inglés

N° páginas

380

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 2.2 cm

Peso

0.49 kg.

ISBN13

9783030636166

Categorías

Estudios sobre medios

Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice (en Inglés)

Frank, Lauren B. ; Falzone, Paul (Autor) · Palgrave MacMillan · Tapa Blanda

Libro Físico

$ 81.740

$ 113.530

Ahorras: $ 31.790

28% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 18 de Julio y el Jueves 25 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice (en Inglés)"

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.