Libro Entertainment Operations: Project Management and Platforms in Media-Based Entertainment De Chandler, Jennifer

portada Entertainment Operations: Project Management and Platforms in Media-Based Entertainment

Formato

Libro Físico

Editorial

Cognella Academic Publishing

Autor

Chandler, Jennifer

Idioma

Inglés

N° páginas

254

Encuadernación

Tapa Blanda

Dimensiones

25.4 x 20.3 x 1.3 cm

Peso

0.51 kg.

ISBN13

9781793520494

Entertainment Operations: Project Management and Platforms in Media-Based Entertainment

Chandler, Jennifer (Autor) · Cognella Academic Publishing · Tapa Blanda

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Reseña del libro "Entertainment Operations: Project Management and Platforms in Media-Based Entertainment"

Entertainment Operations: Project Management and Platforms in Media-Based Entertainment helps students learn how to apply management theories to media-oriented industries, including film, music, and video games, among others. The book is divided into three units. Unit I provides students with a brief history of projects in media-based entertainment and presents key principles of project management. The readings in Unit II help students understand the business and economic impact of entertainment, as well as the operations and transformational processes that create value and competitive advantage within the industry. In Unit III, students learn how to apply relevant management theories to time-sensitive, fast-paced, rapid multi-product release businesses. Entertainment Operations is an enlightening and contemporary resource for courses in entertainment operations and management.