Name: Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies) (en Inglés)
Price: 56880.00 CLP
Availability: InStock
Author: Hamilton, James F.
ISBN: 9780367877453

portada Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Hamilton, James F.

Idioma

Inglés

N° páginas

284

Encuadernación

Tapa Blanda

ISBN13

9780367877453

N° edición

Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies) (en Inglés)

Hamilton, James F. (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies) (en Inglés)"

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.