Name: Fomo: Marketing to Millennials (en Inglés)
Price: 21360.00 CLP
Availability: InStock
Author: Sumeet Singh Lamba
ISBN: 9781636336787

portada Fomo: Marketing to Millennials (en Inglés)

Formato

Libro Físico

Autor

Sumeet Singh Lamba

Editorial

Notion Press

Idioma

Inglés

N° páginas

144

Encuadernación

Tapa Blanda

Dimensiones

20.3 x 12.7 x 0.9 cm

Peso

0.16 kg.

ISBN13

9781636336787

Categorías

Marketing

Fomo: Marketing to Millennials (en Inglés)

Sumeet Singh Lamba (Autor) · Notion Press · Tapa Blanda

Libro Físico

$ 21.360

$ 42.720

Ahorras: $ 21.360

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Fomo: Marketing to Millennials (en Inglés)"

"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book." Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business"Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students."Hitesh Sood, VP and Head Marketing, Vodafone Idea LimitedWHO ARE MILLENNIALS?HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES?IS THERE A WAY TO CAPTURE THEIR ATTENTION?With rapid changes in media production and consumption trends, are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with, engage, and finally trigger Millennials' purchase behaviour?This book explores and suggests novel approaches of marketing to Millennials, with reference to a modern-day phenomenon - FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales!