Name: Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model (en Inglés)
Price: 130290.00 CLP
Availability: InStock
Author: Vukanovic, Zvezdan
ISBN: 9783319808284

portada Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model (en Inglés)

Formato

Libro Físico

Autor

Zvezdan Vukanovic

Editorial

Springer

Idioma

Inglés

N° páginas

202

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.2 cm

Peso

0.32 kg.

ISBN13

9783319808284

Categorías

Estudios sobre medios
Emprendimeinto
Comunicación, entretenimiento e información

Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model (en Inglés)

Zvezdan Vukanovic (Autor) · Springer · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model (en Inglés)"

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.