Name: Get Real About Branding: How you can Build Sales and Brand Value Without Spending a Fortune on Marketing, Advertising and Branding (en Inglés)
Price: 17060.00 CLP
Availability: InStock
Author: Art Forward
ISBN: 9781532056604

Formato

Libro Físico

Editorial

Iuniverse

Autor

Art Forward

Año

2019

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Blanda

ISBN13

9781532056604

Categorías

Marketing

Get Real About Branding: How you can Build Sales and Brand Value Without Spending a Fortune on Marketing, Advertising and Branding (en Inglés)

Art Forward (Autor) · Iuniverse · Tapa Blanda

Libro Físico

$ 17.060

$ 34.110

Ahorras: $ 17.050

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 10 de Julio y el Miércoles 17 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Get Real About Branding: How you can Build Sales and Brand Value Without Spending a Fortune on Marketing, Advertising and Branding (en Inglés)"

Get Real about Branding reveals the incredible power of making the right promise and keeping it in marketing, advertising, and branding. It explains how to make trust a differentiating benefit of your products, services, and brand as it steers you around expensive marketing, advertising, and branding pitfalls in concise language with many examples from his personal experience. Veteran marketing consultant Art Forward reviews how to go beyond standard research and data, how to get and use customers’ insights to create your unique marketing tools, how to discipline creativity without hobbling it, how to inspire associates to take the right actions, and how to turn the right actions into compelling content in your own powerful internal and external media. To help you get results, Art provides twelve worksheets that guide you through implementation of the process year after year.