Name: Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation (en Inglés)
Price: 114020.00 CLP
Availability: InStock
Author: Hinson, Robert E. ; Adeola, Ogechi ; Adisa, Isaiah
ISBN: 9783030730062

portada Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation (en Inglés)

Formato

Libro Físico

Ilustrado por

Editorial

Autor

Hinson, Robert E. ; Adeola, Ogechi ; Adisa, Isaiah

Idioma

Inglés

N° páginas

182

Encuadernación

Tapa Dura

Dimensiones

21.0 x 14.8 x 1.3 cm

Peso

0.39 kg.

ISBN13

9783030730062

Categorías

Negocios internacionales
Recursos humanos
Marketing

Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation (en Inglés)

Ogechi Adeola (Ilustrado por) · Robert E. Hinson (Ilustrado por) · Isaiah Adisa (Ilustrado por) · Palgrave MacMillan · Tapa Dura

Libro Nuevo

$ 114.020

$ 158.360

Ahorras: $ 44.340

28% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 17 de Julio y el Miércoles 24 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation (en Inglés)"

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing.Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed 'greenness' in all their marketing activities.