Name: Heuristic Rhetoric: Principles and Practice (en Inglés)
Price: 235060.00 CLP
Availability: InStock
Author: Tahin, Gábor
ISBN: 9783030984847

portada Heuristic Rhetoric: Principles and Practice (en Inglés)

Formato

Libro Físico

Autor

Gábor Tahin

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 1.4 cm

Peso

0.31 kg.

ISBN13

9783030984847

Categorías

Estudios literarios antiguos, clásicos y medievales
Ciencias políticas

Heuristic Rhetoric: Principles and Practice (en Inglés)

Gábor Tahin (Autor) · Palgrave MacMillan · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Heuristic Rhetoric: Principles and Practice (en Inglés)"

This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the author's view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system. The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning. Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances.