portada Hospitality and Tourism Marketing (en Inglés)

Formato

Libro Físico

Editorial

Productivity Press

Autor

Idioma

Inglés

N° páginas

374

Encuadernación

Tapa Blanda

ISBN13

9781032688480

N° edición

Hospitality and Tourism Marketing (en Inglés)

Libro Físico

$ 171.400

$ 238.060

Ahorras: $ 66.660

28% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Hospitality and Tourism Marketing (en Inglés)"

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.