Name: Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) (en Inglés)
Price: 187180.00 CLP
Availability: InStock
Author: Pervaiz K. Ahmed Mohammed Rafiq
ISBN: 9781138177666

portada Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Pervaiz K. Ahmed Mohammed Rafiq

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Dura

ISBN13

9781138177666

N° edición

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) (en Inglés)

Pervaiz K. Ahmed Mohammed Rafiq (Autor) · Routledge · Tapa Dura

Libro Físico

$ 187.180

$ 311.970

Ahorras: $ 124.790

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Reseña del libro "Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) (en Inglés)"

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.