Libro Launching Mobile Payment Systems in the Dach Region. A Trend Investigation and Swot Analysis Based o De Denise Gaber

portada Launching Mobile Payment Systems in the Dach Region. A Trend Investigation and Swot Analysis Based on Examples of Chinese Providers

Formato

Libro Físico

Editorial

Studylab

Autor

Denise Gaber

Año

2020

Idioma

Inglés

N° páginas

168

Encuadernación

Tapa Blanda

ISBN13

9783960957751

Categorías

Comercio electrónico

Launching Mobile Payment Systems in the Dach Region. A Trend Investigation and Swot Analysis Based on Examples of Chinese Providers

Denise Gaber (Autor) · Studylab · Tapa Blanda

Sin Stock

Reseña del libro "Launching Mobile Payment Systems in the Dach Region. A Trend Investigation and Swot Analysis Based on Examples of Chinese Providers"

Mobile business expands rapidly. The increasing number of Internet-enabled devices is creating an ecosystem with almost endless possibilities. In order to survive in this emerging ecosystem, companies have to implement new applications and take many actions and adaptions. In fact, this need for innovation affects nearly every online business. Denise Gaber examines transactions in local shops made through payment applications on customers' smartphones, the so-called Proximity Mobile Payment Systems. She also explains the trend of proximity mobile payment and its rapid development in China compared to the low adoption rate in Austria, Germany and Switzerland. How can mobile payment be implemented successfully? Gaber gives a SWOT analysis to indicate obstacles and to plan implementation and business strategies. As best practices she examines companies like WeChat Wallet and Alipay. Her findings are based on a profound analysis of the markets of Germany, Austria, Switzerland and China. In this book: - app; - e-commerce; - m-commerce; - mobile commerce; - m-payment