Name: Managing Social Media Practices in the Digital Economy (en Inglés)
Price: 350530.00 CLP
Availability: InStock
Author: Alavi, Shirin ; Ahuja, Vandana
ISBN: 9781799821854

portada Managing Social Media Practices in the Digital Economy (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Alavi, Shirin ; Ahuja, Vandana

Idioma

Inglés

N° páginas

300

Encuadernación

Tapa Dura

Dimensiones

25.4 x 17.8 x 2.1 cm

Peso

0.81 kg.

ISBN13

9781799821854

Categorías

Marketing
Comunicación, entretenimiento e información

Managing Social Media Practices in the Digital Economy (en Inglés)

Alavi, Shirin ; Ahuja, Vandana (Autor) · Business Science Reference · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Managing Social Media Practices in the Digital Economy (en Inglés)"

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.