Libro Mastering Corporate Communication: A Modern Guidebook for Future-Fit Strategies, Tools and Skills De Lund, Anne Katrine ; Refshauge, Mette

portada Mastering Corporate Communication: A Modern Guidebook for Future-Fit Strategies, Tools and Skills

Formato

Libro Físico

Autor

Anne Katrine Lund

Mette Refshauge

Editorial

Springer

Idioma

Inglés

N° páginas

237

Encuadernación

Tapa Dura

ISBN13

9783031502316

Categorías

Estudios sobre medios
Comunicación y presentación empresarial
Relaciones públicas

Mastering Corporate Communication: A Modern Guidebook for Future-Fit Strategies, Tools and Skills

Anne Katrine Lund (Autor) · Mette Refshauge (Autor) · Springer · Tapa Dura

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Reseña del libro "Mastering Corporate Communication: A Modern Guidebook for Future-Fit Strategies, Tools and Skills"

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers.