Name: Media and fear to communicate in health (en Inglés)
Price: 65730.00 CLP
Availability: InStock
Author: Fenner, Jonathan ; Touaty, Théo
ISBN: 9786203673760

portada Media and fear to communicate in health (en Inglés)

Formato

Libro Físico

Autor

Jonathan Fenner

Théo Touaty

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.6 cm

Peso

0.15 kg.

ISBN13

9786203673760

Categorías

Sociedad y cultura general

Media and fear to communicate in health (en Inglés)

Jonathan Fenner (Autor) · Théo Touaty (Autor) · Our Knowledge Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Media and fear to communicate in health (en Inglés)"

Based on an observation of health communication, this study addresses the issue of the massive use of fear and other emotions in health communication campaigns. The media, which serve as a springboard for this emotion, are also at the heart of the subject. The objective here is to establish the "perfect recipe" for health communication. To do this, the various media and emotions are compared with each other to determine the most relevant uses. The following "ingredients" were found: choice of media according to need, specificities in communication when addressing 20-35 year olds and differences in perception between general interest messages and commercial advertisements. It also emerges that health communicators would be well advised to favour the internet while nuancing the exploitation of fear. In particular, it is possible to increase the effectiveness of a communication campaign by adding an interactive dimension to the message by associating the target with it.