Name: Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (en Inglés)
Price: 197890.00 CLP
Availability: InStock
Author: Leeflang, Peter S. H. ; Wieringa, Jaap E. ; Bijmolt, Tammo H. a.
ISBN: 9781493940875

portada Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

408

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 2.2 cm

Peso

0.59 kg.

ISBN13

9781493940875

Categorías

Técnicas de gestión empresarial
Marketing
Investigación operativa

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (en Inglés)

Peter S. H. Leeflang (Autor) · Jaap E. Wieringa (Autor) · Tammo H. a. Bijmolt (Autor) · Springer · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (en Inglés)"

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.