Name: Movie Theatre Preferences: What Drives People to the Theatres? (en Inglés)
Price: 333690.00 CLP
Availability: InStock
Author: Radesh Palakurthi; Larry Etter; National Association Of Concessionaires
ISBN: 9781733562225

portada Movie Theatre Preferences: What Drives People to the Theatres? (en Inglés)

Formato

Libro Físico

Editorial

Riverhouse Publishing, Llc

Autor

Radesh Palakurthi; Larry Etter; National Association Of Concessionaires

Idioma

Inglés

N° páginas

110

Encuadernación

Tapa Blanda

ISBN13

9781733562225

Movie Theatre Preferences: What Drives People to the Theatres? (en Inglés)

Radesh Palakurthi; Larry Etter; National Association Of Concessionaires (Autor) · Riverhouse Publishing, Llc · Tapa Blanda

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Reseña del libro "Movie Theatre Preferences: What Drives People to the Theatres? (en Inglés)"

This research was conducted by the National Association of Concessionaires (NAC) during the first quarter of 2018. The research report highlights the results of an online survey of moviegoers conducted during the period. The purpose of this research was to assess the relative importance of ten movie theatre attributes and the subtle trade-offs that moviegoers made while choosing a move theatre. Conjoint analysis was used to analyze over 22,000 movie theatre profiles evaluated by the survey participants. A review of literature in the field identified many unclear issues in the industry including moviegoers' theatre choice, impact and trade-offs of theatre attributes, and the return on investments made. This research throws light on such issues.