Name: New Infotainment Technologies in the Home: Demand-Side Perspectives (Routledge Communication Series) (en Inglés)
Price: 65580.00 CLP
Availability: InStock
Author: Ruby Roy Dholakia (Editor) Norbert Mundorf (Editor) Nikhilesh Dholakia (Editor)
ISBN: 9781138977082

portada New Infotainment Technologies in the Home: Demand-Side Perspectives (Routledge Communication Series) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Ruby Roy Dholakia (Editor) Norbert Mundorf (Editor) Nikhilesh Dholakia (Editor)

Idioma

Inglés

N° páginas

300

Encuadernación

Tapa Blanda

ISBN13

9781138977082

N° edición

New Infotainment Technologies in the Home: Demand-Side Perspectives (Routledge Communication Series) (en Inglés)

Ruby Roy Dholakia (Editor) Norbert Mundorf (Editor) Nikhilesh Dholakia (Editor) (Autor) · Routledge · Tapa Blanda

Libro Físico

$ 65.580

$ 119.240

Ahorras: $ 53.660

45% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "New Infotainment Technologies in the Home: Demand-Side Perspectives (Routledge Communication Series) (en Inglés)"

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.