Name: Organic Food Product Trends in Malaysia (en Inglés)
Price: 105250.00 CLP
Availability: InStock
Author: Azam, S. M. Ferdous ; Tarofder, Arun Kumar
ISBN: 9786205508220

portada Organic Food Product Trends in Malaysia (en Inglés)

Formato

Libro Físico

Autor

S. M. Ferdous Azam

Arun Kumar Tarofder

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

144

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.9 cm

Peso

0.22 kg.

ISBN13

9786205508220

Categorías

Control de calidad y gestión de la productividad

Organic Food Product Trends in Malaysia (en Inglés)

S. M. Ferdous Azam (Autor) · Arun Kumar Tarofder (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Organic Food Product Trends in Malaysia (en Inglés)"

The research explores Malaysia's organic food trends. Most customers do not even purchase organic food due to cost, hassle, and ignorance. Marketers must know customer issues to target markets and groups. This research examines the relationship between the latest marketing mix (acceptability, affordability, availability, and awareness) and customer willingness to purchase organic food products. Two hundred questionnaires were distributed. The findings show a significant relationship between gender, acceptability, and affordability of organic foods and consumption. Respondent availability and awareness are substantial factors in organic food consumption. This study will help Malaysian enterprises, wholesalers, retailers, marketers, and business chains understand customer loyalty and satisfaction and boost customer purchase confidence. The study's results demonstrate that favourable aspects associated with organic food consumption may assist organic product owners in enhancing customer purchase intent.