Name: Professional Practice Development: Meeting the Competitive Challenge (en Inglés)
Price: 126880.00 CLP
Availability: InStock
Author: E W. Brody
ISBN: 9780275931025

portada Professional Practice Development: Meeting the Competitive Challenge (en Inglés)

Formato

Libro Físico

Editorial

Praeger

Autor

E W. Brody

Año

1989

Idioma

Inglés

N° páginas

273

Encuadernación

Tapa Dura

ISBN

0275931021

ISBN13

9780275931025

Categorías

Técnicas de gestión empresarial

Professional Practice Development: Meeting the Competitive Challenge (en Inglés)

E W. Brody (Autor) · Praeger · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Professional Practice Development: Meeting the Competitive Challenge (en Inglés)"

Many professionals today, in a wide variety of fields, find themselves in need of the knowledge and skills that will permit them to build and maintain a successful practice. The current economic climate, changes in the rules of competitive advertising and client relations, and an overabundance of professionals have led to the need for improved skills in practice development. Professional Practice Development gives both practitioners and newcomers the practical information they need to compete for new clients and retain existing ones. With particular focus on traditional and non-traditional channels of communication, this step-by-step guide shows how to develop and implement strategies that lead to a flourishing practice.Brody begins his study with a discussion of the unique situation professionals find themselves in today. Next, the book discusses planning, the importance of information, and the role of decision-making in building a practice. Further chapters explore the many kinds of communication that make a successful practice. The study addresses office environments, client communication, marketing strategies, envronmental assessment, and professional networking, and concludes with an overview on managing the entire process.