Reseña del libro "Raise Your Voice: A Cause Manifesto (en Inglés)"
"Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause." Marty Neumeier, The Brand GapHow can you get people to serve, engage, give, and become champions for your cause?Now, you can go beyond being the loudest voice in the room to crafting a clear, articulate message which allows donors to see themselves as part of the solution. This updated version contains principles and practices for how strategic communications attract, engage, and retain supporters. "Raise Your Voice" is a guidebook that enables your cause to fulfill its promise and invites your donors to be part of the difference you make in people's lives. StoryBrand Certified Guide and Certified Brand Strategist Brian Sooy reveal principles and practices for helping mission-driven organizations sustain a clear and focused mission, understand what motivates (and how to motivate) donors, build deeper relationships, and tell stories that resonate with people. Are you tired of trying to tell a story that resonates with donors? When your organization is not achieving its full potential or attracting new supporters, does it make you feel there's nothing else you can do? If you're at a crossroads and don't know what to do next, start here: Focus on building and strengthening relationships through strategic communications. When you do, your organization will flourish, thrive, and grow to achieve improved outcomes and revenue-generating results. Read "Raise Your Voice: A Cause Manifesto" and understand why it's called a "must-read" by nonprofit and business professionals. "Raise Your Voice" is a valuable resource for causes and mission-driven organizations that create value and impact for customers, shareholders, and the community.Topics include: Brand StrategyNonprofit MarketingDonor Engagement"How to Build a StoryBrand" referencesNonprofit storytellingIdentity DesignBranding for nonprofits
