Name: Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (en Inglés)
Price: 149080.00 CLP
Availability: InStock
Author: Rahman, Muhammad Sabbir ; Zaman, Mahmud Habib ; Hossain, Afnan
ISBN: 9781522586883

portada Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (en Inglés)

Formato

Libro Físico

Autor

Muhammad Sabbir Rahman

Mahmud Habib Zaman

Afnan Hossain

Editorial

Business Science Reference

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Blanda

Dimensiones

25.4 x 17.8 x 1.0 cm

Peso

0.34 kg.

ISBN13

9781522586883

Categorías

Marketing
Autónomos y pequeñas empresas

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (en Inglés)

Muhammad Sabbir Rahman (Autor) · Mahmud Habib Zaman (Autor) · Afnan Hossain (Autor) · Business Science Reference · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (en Inglés)"

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs' customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.