Name: Stadia Naming Rights in Sport (en Inglés)
Price: 23240.00 CLP
Availability: InStock
Author: Leah Gillooly Terry Eddy Dominic Medway
ISBN: 9780367630102

portada Stadia Naming Rights in Sport (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Leah Gillooly Terry Eddy Dominic Medway

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9780367630102

N° edición

Stadia Naming Rights in Sport (en Inglés)

Leah Gillooly Terry Eddy Dominic Medway (Autor) · Routledge · Tapa Blanda

Libro Físico

$ 23.240

$ 46.470

Ahorras: $ 23.230

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 17 de Julio y el Jueves 25 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Stadia Naming Rights in Sport (en Inglés)"

This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal, and how organisations can maximise their return on naming rights sponsorship. Concise, informative, and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.