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Stick Around (en Inglés)
Guy Griffiths
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Lulu.com
· Tapa Blanda
Stick Around (en Inglés) - Griffiths, Guy
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 11 de Julio y el
Jueves 18 de Julio.
Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Stick Around (en Inglés)"
Member retention is a massive problem in the gym industry, despite advances in technology and new exercise trends. Many clubs have 50%% of members leave within a year of joining. Guy Griffiths aims to positively affect the health and fitness of more people each year. His work with systems and people has helped many clubs to get their members to stick around. The book sets out three cornerstones of good retention; people, communication and systems. It has proven techniques for improving member interaction inside and outside your club. It also describes how to build a retention system, as well as how to use more complex retention systems. It runs through the full member journey. Each stage is accompanied by diagrams and case-studies to illustrate key points. The journey continues after the member leaves, showing how to use your ex-member database as a prospect tool. Summaries, checklists and examples provide an invaluable resource to anyone involved in the running of a health-club.
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El libro está escrito en Inglés.
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