Name: Strategic Management for Hospitality and Tourism (en Inglés)
Price: 59490.00 CLP
Availability: InStock
Author: Fevzi Okumus; Levent Altinay; Prakash Chathoth; Mehmet Ali Koseoglu
ISBN: 9780815393474

portada Strategic Management for Hospitality and Tourism (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Fevzi Okumus; Levent Altinay; Prakash Chathoth; Mehmet Ali Koseoglu

Año

2019

Idioma

Inglés

N° páginas

356

Encuadernación

Tapa Blanda

ISBN13

9780815393474

N° edición

Categorías

Estrategia empresarial

Strategic Management for Hospitality and Tourism (en Inglés)

Fevzi Okumus; Levent Altinay; Prakash Chathoth; Mehmet Ali Koseoglu (Autor) · Routledge · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Strategic Management for Hospitality and Tourism (en Inglés)"

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.