Name: Strategic Media Planning and Buying: Integration of Traditional and Digital Media (en Inglés)
Price: 54340.00 CLP
Availability: InStock
Author: Rathore Basant
ISBN: 9781032724577

portada Strategic Media Planning and Buying: Integration of Traditional and Digital Media (en Inglés)

Formato

Libro Físico

Editorial

Routledge India

Autor

Rathore Basant

Idioma

Inglés

N° páginas

344

Encuadernación

Tapa Blanda

ISBN13

9781032724577

N° edición

Strategic Media Planning and Buying: Integration of Traditional and Digital Media (en Inglés)

Rathore Basant (Autor) · Routledge India · Tapa Blanda

Libro Físico

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Reseña del libro "Strategic Media Planning and Buying: Integration of Traditional and Digital Media (en Inglés)"

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory including data collection methodologies, and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning - like media mix selections, media vehicle selections and media buying across all types of media.This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.