Name: Suitability and further development of Porter's Five Forces model against the background of digital transformation (en Inglés)
Price: 56740.00 CLP
Availability: InStock
Author: Petersen, Larissa
ISBN: 9783346298430

portada Suitability and further development of Porter's Five Forces model against the background of digital transformation (en Inglés)

Formato

Libro Físico

Autor

Larissa Petersen

Editorial

Grin Verlag

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 0.2 cm

Peso

0.05 kg.

ISBN13

9783346298430

Categorías

Técnicas de gestión empresarial

Suitability and further development of Porter's Five Forces model against the background of digital transformation (en Inglés)

Larissa Petersen (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Suitability and further development of Porter's Five Forces model against the background of digital transformation (en Inglés)"

Scientific Essay from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, AKAD University of Applied Sciences Stuttgart, language: English, abstract: This thesis deals with the task of testing the applicability of the 5-force model against the background of the new challenges of digital transformation. In order to be able to use the chances of the change for itself, the strategic orientation of enterprises must be seen as securing their existence. An established model for strategic competitive analysis is Porter's 5-force concept. The question arises, however, to what extent it can be applied in a modern way. This thesis is dedicated to the practical application, focusing on the specifics of digital change, which have not been sufficiently explored so far. After the introduction in Chapter 1, Chapter 2 provides the basics of the model and its individual components, as well as critical points. In chapter 3 the model is elaborated on an exemplary case. The conclusion of the work in chapter 4 summarizes the results and provides suggestions for further research.