Libro Territorial marketing and development De Amajid, Ghizlane

portada Territorial marketing and development

Formato

Libro Físico

Autor

Ghizlane Amajid

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

144

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.9 cm

Peso

0.22 kg.

ISBN13

9786206963356

Categorías

Técnicas de gestión empresarial

Territorial marketing and development

Ghizlane Amajid (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Territorial marketing and development"

This book is a co-construction (by the researcher and his field of action) of expertise on activities linked to territorial marketing, in particular the organization and management of the city's offer, which is an important link (because it is the product for which TM is designed) and yet rarely linked to TM. In this book, we have attempted to theorize the processes involved in marketing and its evolution towards territorial marketing. Moving on to territorial governance and territorial management concepts. Finally, we look at the tools used to build territorial offerings and their role in regional and city development.