Name: The Business of Choice: How Human Instinct Influences Everyone'S Decisions (en Inglés)
Price: 63430.00 CLP
Availability: InStock
Author: Matthew Willcox
ISBN: 9781839820717

portada The Business of Choice: How Human Instinct Influences Everyone'S Decisions (en Inglés)

Formato

Libro Físico

Editorial

Emerald Publishing Limited

Autor

Matthew Willcox

Año

2020

Idioma

Inglés

N° páginas

312

Encuadernación

Tapa Dura

ISBN13

9781839820717

N° edición

Categorías

Comunicación y presentación empresarial

The Business of Choice: How Human Instinct Influences Everyone'S Decisions (en Inglés)

Matthew Willcox (Autor) · Emerald Publishing Limited · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Business of Choice: How Human Instinct Influences Everyone'S Decisions (en Inglés)"

Awarded Bronze Medal in the Advertising / Marketing / PR / Event Planning category of the 2021 Axiom Business Book Awards. In this 2nd edition of award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understanding of how humans naturally decide to make your brand or business a natural choice. The Business of Choice takes you through the story of how instinct affects our decisions, from its roots in our evolutionary history, to technology and artificial intelligence today. You'll discover how human nature affects how people decide, whether they are making choices for grocery shopping, or their retirement investments. The first edition of The Business of Choice was awarded the 2016 Berry – American Marketing Association Book Prize for Best Book in Marketing.