Name: The Public Relations Writer’S Handbook (en Inglés)
Price: 73670.00 CLP
Availability: InStock
Author: Whitney Lehmann
ISBN: 9780815365280

portada The Public Relations Writer’S Handbook (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Whitney Lehmann

Año

2019

Idioma

Inglés

N° páginas

202

Encuadernación

Tapa Blanda

ISBN13

9780815365280

N° edición

Categorías

Comunicación y presentación empresarial

The Public Relations Writer’S Handbook (en Inglés)

Whitney Lehmann (Autor) · Routledge · Tapa Blanda

Libro Nuevo

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 23 de Julio y el Miércoles 31 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "The Public Relations Writer’S Handbook (en Inglés)"

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.