Name: The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the new Driving Force (Management for Professionals) (en Inglés)
Price: 102820.00 CLP
Availability: InStock
Author: Eric Viardot
ISBN: 9783662544884

portada The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the new Driving Force (Management for Professionals) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Eric Viardot

Idioma

Inglés

N° páginas

123

Encuadernación

Tapa Dura

ISBN13

9783662544884

N° edición

The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the new Driving Force (Management for Professionals) (en Inglés)

Eric Viardot (Autor) · Springer · Tapa Dura

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Reseña del libro "The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the new Driving Force (Management for Professionals) (en Inglés)"

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.