Name: Unique Selling Propositions in Tourism: Research Insights from the Caribbean Region (en Inglés)
Price: 17250.00 CLP
Availability: InStock
Author: George, Babu P.
ISBN: 9781540507228

portada Unique Selling Propositions in Tourism: Research Insights from the Caribbean Region (en Inglés)

Formato

Libro Físico

Autor

Babu P. George

Editorial

Createspace Independent Publishing Platform

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.5 cm

Peso

0.13 kg.

ISBN13

9781540507228

Categorías

Gestión empresarial

Unique Selling Propositions in Tourism: Research Insights from the Caribbean Region (en Inglés)

Babu P. George (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

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$ 17.250

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Unique Selling Propositions in Tourism: Research Insights from the Caribbean Region (en Inglés)"

The 'unique selling proposition' (USP) is a marketing idea that gained popularity among both academicians and practitioners, at least since the 1950's. Marketers knew for long that it is not enough to differentiate; equally important it is to propositionalize the basis of differentiation. The television advertising guru Rosser Reeves called for advertisements to be reflective of this and coined the term USP. Since then, marketing based on the USP concept has become ever popular. Just like various other industries, various tourism destination promotional campaigns began to highlight USPs that make these destinations distinct and different. However, scholarly investigations about the development or management of these campaigns remained very limited. This research is aimed to fill this gap.