Name: Weaknesses of the Amazon Marketplace. Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms? (en Inglés)
Price: 55300.00 CLP
Availability: InStock
Author: Weber, Manuel
ISBN: 9783346377197

portada Weaknesses of the Amazon Marketplace. Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms? (en Inglés)

Formato

Libro Físico

Autor

Manuel Weber

Editorial

Grin Verlag

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 0.1 cm

Peso

0.04 kg.

ISBN13

9783346377197

Categorías

Gestión empresarial

Weaknesses of the Amazon Marketplace. Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms? (en Inglés)

Manuel Weber (Autor) · Grin Verlag · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Weaknesses of the Amazon Marketplace. Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms? (en Inglés)"

Seminar paper from the year 2021 in the subject Business economics - Trade and Distribution, grade: 2,0, Private University Schloss Seeburg, language: English, abstract: The aim of this research was to identify the reasons that lead Amazon sellers to move away from the marketplace and look for alternative opportunities. Derived from this, the research question arises: Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms as an alternative to the Amazon marketplace? With the help of a literature research of theory and practical context, hypotheses were developed, which were examined by means of an expert interview. Amazon is one of the largest companies in this age. With its marketplace, Amazon can generate the greatest reach in order to reach customers. The problem that retailers currently have to deal with are on the one hand the extremely high fees that you have to pay to Amazon in order to be listed on the market at all and on the other hand the customer-friendly and retailer-unfriendly service from Amazon, especially for complaints and returns, is increasingly no longer acceptable for many retailers. This means that many retailers have to look for alternative sales opportunities in order to remain competitive. However, it is extremely difficult to create such a "simple" and customer-friendly online shop as Amazon or to find an alternative with the same large reach as Amazon.