Name: Winning Through Platforms: How to Succeed When Every Competitor has one (American Marketing Association) (en Inglés)
Price: 28440.00 CLP
Availability: InStock
Author: Moser Ted,Bloom Charlotte,Akhtar Omar
ISBN: 9781804553015

portada Winning Through Platforms: How to Succeed When Every Competitor has one (American Marketing Association) (en Inglés)

Formato

Libro Físico

Editorial

Emerald Publishing Limited

Autor

Moser Ted,Bloom Charlotte,Akhtar Omar

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9781804553015

Winning Through Platforms: How to Succeed When Every Competitor has one (American Marketing Association) (en Inglés)

Moser Ted,Bloom Charlotte,Akhtar Omar (Autor) · Emerald Publishing Limited · Tapa Blanda

Libro Nuevo

$ 28.440

$ 56.870

Ahorras: $ 28.430

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 08 de Agosto y el Lunes 19 de Agosto.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Winning Through Platforms: How to Succeed When Every Competitor has one (American Marketing Association) (en Inglés)"

Winning through Platforms is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence--lighting the valuable customer Use journey that was formerly dark. How will you succeed when your markets get platform-crowded? Three senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one. Winning through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It's a treasure trove of 24 proven platform strategies--such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act. This game-changing playbook will teach you how to: Revitalize your business through strategic use of platforms Design platforms that are compelling to customers and hard for competitors to match Accelerate in-market growth through brand-and-demand excellence that spans your customer's entire platform journey Innovate in high-impact benefit areas to differentiate your platform Elevate your customer's personal platform experience Transform your enterprise and operations to drive superior performance Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win. Learn the platform playbook. Find and apply your plays. This book forms part of the American Marketing Association (AMA) leadership series.