Name: Women in Indian Advertisements - Plots & Perspectives (en Inglés)
Price: 22160.00 CLP
Availability: InStock
Author: Roy, Kisholoy
ISBN: 9781974304844

portada Women in Indian Advertisements - Plots & Perspectives (en Inglés)

Formato

Libro Físico

Autor

Kisholoy Roy

Editorial

Createspace Independent Publishing Platform

Idioma

Inglés

N° páginas

156

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 0.8 cm

Peso

0.19 kg.

ISBN13

9781974304844

Categorías

Women in Indian Advertisements - Plots & Perspectives (en Inglés)

Kisholoy Roy (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

Libro Físico

$ 22.160

$ 30.780

Ahorras: $ 8.620

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Women in Indian Advertisements - Plots & Perspectives (en Inglés)"

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.